"Learn How To Open A Successful Coffee Shop With My Coffee Shop Business Plan!"
If you want to make $300,000.00 in sales your first
full year, you MUST read this letter... Then you'll find out how
to open your own profitable coffee shop from someone that has made all
the mistakes for you...and corrected them. What would you pay for
this guidance? ... read
on to find out more!!! -
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From: Tony DiCorpo
Tony's Gourmet Coffee
Monday 09:16 am
Dear Friend and Fellow
Entrepreneur,
How many times
have you read how you could:
Take Over a Closed Coffee Shop, Open and Make
HUGE Profits...
Use Your EXCELLENT Credit To Get a Loan To
Open a Coffee Shop...
Hire A Top Barista To Run Your Shop For You...
Have Your Coffee Roaster Help You Get Open...
Reality is, all have a lot of truth to them.
However, when starting a coffee shop business, even having these elements in place guarantees you
nothing if you do not have a foundation to build your new business upon.
Just because you have excellent credit does not mean you know how to run a
business. This is where some banks fail. They want a place to
hang their hats. And being a top barista is a great honor but that
does not mean they can run a shop. Get the picture?
Some prospective owners think they have to:
Be an expert "barista" (you will with time and
practice, but it's realistic to know everything about making coffee drinks when you start!)
Know all about coffee beans
and coffee bean roasting (I didn't when I first started out!)
Have a lot of experience in
the coffee business and retail (Huh?...)
The
Fact Is, You
Can Open A Profitable Coffee Shop Without A Lot of Experience In
The Industry... Once You Discover The Insider Secrets to Success included in my
plan!
There are quite a few choices for business plans out there that claim to be for opening a coffee shop, but are flat out NOT.
You cannot offer realistic
and relevant advice to start a coffee
shop unless you have actually started a coffee shop, owned a coffee
shop and have worked in a coffee shop. It just does not make sense!
Only someone who
has been there can tell you what
time of year is best to open, how much money you will really need,
who your REAL competition is and what operations you should have in
place.
Believe me, I learned
the hard way that knowledge
is more valuable than $50,000 in the bank IF you know how to use it
- and utilizing my experience to avoid costly mistakes is like being
given success on a platter with the choice of how to create it.
Plain and simple, if you fail to plan, you plan to fail!
Tony
DiCorpo
"The Coffee Shop Biz Wiz"
Meet Tony DiCorpo
My name is Tony DiCorpo. I
opened, owned and recently sold a coffee house in Austin, Texas. But it
did not come easy. I enjoy showing up and coming entrepreneurs that want
to start a coffee shop what works and what does not in this business.
In plain English,
I tell the truth. If you buy some of the other products that teach
you about opening a coffee shop, you will most likely be told lies,
misled, and end up with a business plan that is not even written by
a coffee shop owner, operator and entrepreneur!
Heck, most of the
plans out there are for some other venture with only the type of business
changed! Some of them are not even business plans! Tony's Coffee Shop
Business Plan package is a carefully crafted and
expensive-lesson-learned business plan, and more to help you on the road
to fulfilling your dream to start a coffee shop.
When you are finished reading
this letter, you will know:
1.
Who is NOT your real competition in the specialty coffee industry;
Hint: it rhymes with Charbucks!
2.
Why I made several costly mistakes and how you can avoid them;
3.
Why you should not trust most advice from anyone that has not opened
a coffee shop, worked in it AND owned it;
4.
Why most traditional advertising is a waste of time and YOUR money;
5.
Why My Business Plan package is much more valuable than
any other business plan 'template' or 'how to open a coffee shop book
or Ebook'
out there;
But
Don't Just Take My Word For It... Listen To What Other Coffee Shop
Owners Have To Say:
Here's proof
that anyone can open a profitable coffee shop by using my tried and
true business plan:
Twice
the Information Than Other Plans:
"Tony,
This business plan is the best for its kind around! I bought one from someone else online and it did not have half the information that is in yours. We will be opening in 6 weeks! We are so excited!"
Joe
B., Northfield OH
Better
Than Hiring a High-Dollar Consultant:
"Tony,
We hired a consultant and paid him almost $7000, not including travel and still
did not get the kind of advice that is in your plan!"
Percy
S., Spokane WA
$1,100.00
Days After Just 2 Months:
"Tony,
We have been open for 2 months now and are having $1100 days because of the valuable location advice and guidelines in your plan. Awesome!"
H. Jukie., Newark, NJ
Do you know the
top two reasons that most businesses fail within the first year?
Under
capitalization and lack of planning!
I thought I would open
the doors and the customers would flock to me and I would have money to
run my shop... Right!
Besides
business obligations, you still need to eat, pay your home mortgage or rent,
get gasoline and more.
My business plan package gives you ideas for funding sources, ideas for how
much you may need to open and stay afloat until you have a customer base. Among
other essentials, this business plan will show you what you will need to drastically increase
your chances of success.
Did you know
that opening a coffee shop at the wrong time of the year can set you on
a course for disaster?
Timing is everything in the specialty
coffee business. Not being prepared for a rush of customers on a cold
winter day is not a good situation to be in!
Do you know the
six basics you need to start a coffee shop and remain open, even before
profitability?
Without these six
basic elements working in your favor, you will be closed before you know
it. I will tell you about them in detail so you will not make the same
mistakes I made, or the same mistakes that so many other good, aspiring entrepreneurs
make going into this business. I will show you that you can make as
much as $300,000.00 in sales your first year!
There are many 'secrets' to success in this business.
The reality is that if you plan for
success, you greatly reduce your chances of failure.... you need a solid
business plan for starting a coffee shop
When I wrote the original version of this plan in 2002, I was
planning a coffee shop that I ended up never opening for various
reasons. I read and studied NUMEROUS versions of business plans and
picked sections from some and added things to suit what I thought I
needed. I also made lots of coffee shop visits. Did lots of
sampling. I read statistics on the coffee industry. I learned
the history, drew floor plans, added menus, business cards, resumes and
more. I reworked it until I was satisfied. I also had not a
shred of experience or any foundation to base things on.
When
preparing your plan to open a coffee shop, do NOT trust most advice you
hear from anyone that has NEVER opened, owned and operated a coffee
shop!
My
banker said "Tony that is the best put together business plan and package
that I have ever seen. I have never seen one so concise, and full of
useful information.” Now, this was coming from a banker, (aka
the guy to approve or decline a loan!), not a small business person, and
certainly not a coffee shop owner or operator. In 2004, I finally had
the opportunity to put the plan to use and so I opened my shop and followed
the plan. Then, mistakes followed: Unrealistic calculations in
sales projections, used equipment that began to fail, a bad location, wrong
demographics, under capitalization, and a lot more. All by following
that same plan that the banker said was the best he had ever seen. Yes,
written by an entrepreneur, but not one that was ever in the coffee business,
namely a coffee shop entrepreneur, owner and operator.
Something to
ponder...
I
do not proclaim to have dozens of years experience but I can tell you that
since I opened my store and made costly mistakes, I will never make those
same mistakes again. I can show you how you can have sales of $300,000.00
plus your very first year. I wish I had this plan then. That is why I wanted to
share this business plan with others whom are
starting a coffee shop business.
When preparing
your plan to start a coffee shop, do NOT trust most advice from anyone that
has NEVER opened, owned and operated a coffee shop!
(Yes,
I did repeat myself purposely!)
Folks, this business plan is
not based on theory from some other business, or some other business plan,
or some wannabe entrepreneur, or some group of 'professionals' that took
a taco shack business plan, changed some words and ‘ran it past’ industry "gurus",
seasoned bankers, grandma and a gnome for approvals. It’s what
I wrote as I fixed a lot of costly mistakes I made. It is also how
I will operate any new coffee houses I open (which are on the horizon)!
If
you fail to plan, you plan to fail!
Do you know why
most traditional advertising is a waste of money for a specialty coffee
shop?
When I first opened my shop, I did
not know how to effectively market it. We followed basic sales instinct
and used the traditional advertising route. Like most people would
think, you send out postcards to the neighborhood, ads in the local papers,
Val-Pak mailers and even door hangers on every door, all advertising open
for business, discount coupons, specials yadda yadda yadda. We only
received a hand full of coupons back and the customer traffic was awful!
That's because to properly get a return
on your advertising investment, you have to have repetition.
Unfortunately, repetition costs lots of money and in most cases, it just does
not work in the specialty coffee industry. Do the math on how many $5.00
mochas you would need to sell to make up a cost of mailing 10,000 post cards
for $3500.00, or a dozen $50.00 ads in your local paper.
In my business plan, I will share
with you what forms of advertising you should actually spend your hard-earned
money on, and how you can reap the benefits of expensive advertising without
spending much, if any money at all on it.
We spent $12,000
on a 4 group espresso machine and customers don't like the drinks it makes.
What kind of junk did that salesman sell us?
Well, fortunately for you the only
junk you bought was most likely the espresso you are using. Compound
that with a few other basic mistakes I will tell you about and you have a
recipe for disaster. I'll also share with you what type of equipment
you might need based on several factors.
Would you rather
shoot from the hip, open by trial and error or have a proven and relevant foundation
to base things on?
I
repeat: If you fail to plan, you
plan to fail!
No matter
what you do, if you do not have a foundation (like this industry specific
plan and package), you will not be able to open as smoothly as possible. Offering
you this plan is meant to get your business off the ground as hiccup-free
as possible. A lot of the relevant research you will need, great shop
operations and our experience are all at your fingertips.
Now before you
say this business plan is the answer to your financial dreams, stop!
This is not a get
rich quick scheme. It's not a 'template' to plug your name into and
viola, your business plan pops out. It's designed to help you avoid
costly errors that a novice can make. Being a true entrepreneur requires
dedication and passion. Owning a coffee shop is a lot of work and responsibility,
let alone operating it and working in it.
Make
the commitment to yourself that you have passion and dedication, and the
desire to succeed!
Absentee owners still need passion and commitment but this plan will work for you too.
The reality here is that you will need to meet a lot more requirements and
hit the nail on the head the first time. I can show you how you can achieve
this.
Here is how
you can put my Business Plan Package to use:
When I put together Tony's Coffee Shop Business Plan
Package that I use on a daily basis and made it available to other
entrepreneurs, I decided to charge less for it than most professional
consultants would charge you for a few hours of consulting services.
Even though my Business Plan Package is worth a whole lot more than that,
it is yours for your investment of just
$197.00$47.00! This product
regularly sells for $197.00! Don't wait too long though because this
price will not last!
Plus, order now and you will get
Over
$1600.00 in Extras and Huge Bonuses:
Bonus Extra #1
Financial Spreadsheets
Pro-forma income projection
Break
even analysis
12 month cash
flow statement and
Balance sheet
All with realistic,
relevant and reliable numbers based on the formula and principles I
will show you.
(that's a $69.00
value!)
Bonus Extra #2
Support Materials
These will help you
to organize your business:
Employee Hours
Spreadsheet
Supplies Product Recommendations
Equipment
Suggestions
Floor Plan
Menus
Drink Making Guide
Purchasing Manifests
Equipment Maintenance & Other Logs
COGS (cost of goods sold)
Spreadsheet (for cost
breakdown)
and Much More!
(that's a $39.00
value!)
Bonus Extra #3
Human
Resources
Employee
Guidelines
Employee Information
Sheet
Second and Third Key
Authorizations
and
more!
(that's a $29.00
value!)
Bonus Extra #4
Promotional Information
Examples of
our:
Advertising
Marketing
In-Store Signage
Press
Release Example
And
more!
(that's a $39.00
value!)
Bonus Extra #5
Business of Business
Examples
of:
Contract to rent your party
room
Consignment
agreement
Letter of intent to
lease
And
more!
(that's a $39.00
value!)
Bonus Extra #6
My Ebook "There's No 'X' in Espresso!"
This is an Ebook
of over 200 pages,
a comprehensive guide to start a coffee shop. This is
completely separate from the business plan that will give you
direction on:
Affordability Factor
Financing
Site Selection
Lease Negotiation
Business
Structure
Industry
Events
Training
Equipment
Hiring Employees
Operations
Franchising
The History of Coffee
Buying an established or
failing coffee shop
and much
more!
(that's a $69.00
value!)
This
Ebook alone is priceless compared to the Business Plan
itself! It has over 200 pages that on its own will help you to
open your coffee
shop! My mistakes are your gain!
This
plan can save you money, grief and a trip into bankruptcy court.
Order
Now - Instant Download!
This version is
available for all customers, both in the U.S. and
Internationally.
Yes, Tony! I want "Tony's Coffee Shop Business Plan
Package" instantly downloaded to my computer in .pdf e-book
format and .xls Excel spreadsheet so I can learn how to plan to
open a coffee shop! I
understand I'll also receive over
$1600.00 worth of special
bonuses including email and phone
consultation, just for ordering on this
site.
I authorize ClickBank.com
and Tony DiCorpo to charge my credit card (or bank account for
online check payment) for a one-time payment in the amount of
$197.00*
$47.00! ClickBank sells our products - they are a
trusted online retailer specializing in digitally delivered
products.
Click the button below to purchase
now:
Instant Download!
"BUT$197.00
$47.00
IS STILL A LOT OF MONEY TO ME", you say?"
Well, in retrospect you are correct. But
would you go to war without a battle plan?
I
repeat: If you fail to plan, you
plan to fail!
If you hired a consultant to work
with you from the beginning, you will pay $5000-$10,000. I know
many consultants in this industry (I am one of them) and most are legitimate,
and our time and experience is money. This plan is for the
self-starter. Plus, so many consultants are no longer coffee shop owners or
operators for years, some for 10-20 years, or NEVER WERE! Things change
all the time and unless you are in this business daily, there is a lot to
miss.
Purchasing my package will offer you that foundation to base your coffee shop
dream upon.
But
I don't think any offer is complete without a big bonus package! Probably
most importantly, you will receive personal assistance if and when
you need it.
When purchasing my Ebook package, you will also receive at
no additional charge:
BIG
BONUS #1: 30 days
of email support!(used
within 30 days of purchase) I have found
that after reading my business plan and materials, some students
will have pressing questions unique to their situation. So,
I have included with your business plan 30 days of email support
from me. This is a huge value because I normally charge $495.00/mo
for email consultation. Think about it, 24/7 email support
for the price of just the Business Plan Package! That should
tell you something! Go and look for that kind of deal with
the other plans available.
($495.00 value!)
BIG
BONUS #2: 1
hr of phone support! (used
within 30 days of purchase) Included
with your business plan is phone support from me. This
is another huge value because I charge $150.00 per hour as a
consultant! Find THAT kind of deal with the other
coffee shop and generic business plans available! Guess what?? You
can't because other plans out there are not written or sold by
coffee shop owners!
($150.00 value!)
BIG
BONUS #3:50%
off of future phone & email consultation when your free 30 days
are finished! Yes! Included
with my Business Plan Package is 90 additional days of phone consultation
from me at a 50% discount. One more HUGE value! Since my
consultation fee is $150.00 per hour you will pay only $75.00
per hour for 3 additional months! This will come in handy
if you do not start your coffee shop right away!
So there
'ya go! Another $695.00 value all for investing in my business plan.
($695.00 value!)
That
is over $1600 in extras and bonuses!
Now, let me ask you how many times
have you spent $197.00$47.00 on useless stuff? This package will pay for itself
over and over again for years to come.
Do you
want to make
an decent and honest living with great pay, drink and serve the best
coffee in town and make GREAT profits?
Well I'll say it again, owning and operating a coffee shop
is a lot of work. However, if you have read this far and can say you
are serious about making the commitment, then this business plan package
is for you.
There are no guarantees in life except for dying and paying taxes. Then
again, you can hit the lottery tomorrow. Or get run over by a monkey
on a steam roller. I will tell you however, that over time you will earn
your time off, daily golf date and big profits if you plan correctly.
All
in all, these extras make Tony's Coffee Shop Business Plan Package the
best deal out there today for opening your coffee shop dream!
So
for $197.00 $47.00 you get my complete, highly
detailed sample business plan for coffee shop start-ups, and
over $1500.00 in extras!
Order Now -
Instant Download!
This version is
available for all customers, both in the U.S. and
Internationally.
Yes Tony! I want "Tony's Coffee Shop Business Plan
Package"instantly downloaded to my computer in .pdf e-book
and zip file format and .xls Excel spreadsheet so I
can learn how to plan to open a coffee shop!
I understand I'll also
receive over $1500.00 worth of special bonuses including email
and phone consultation, just for ordering on this
site.
I authorize ClickBank.com
and Tony DiCorpo to charge my credit card (or bank account for
online check payment) for a one-time payment in the amount of
$197.00*$47.00. ClickBank sells our products - they are a trusted
online retailer specializing in digitally delivered
products.
Click the button below to
purchase now:
Instant Download!
You know, I have spent countless hours
on research and thousands of dollars on books and industry tradeshows and
seminars, and some years of my life figuring out the ins and outs of this
business. Not to mention the COUNTLESS TENS OF THOUSANDS UPON THOUSANDS
of dollars wasted on this mistake and that mistake. I sure would not
want to do that all again.
Why should you even think about it
at all?
You can reap the rewards of my sweat and have all the information and knowledge
at just a fraction of the time and money it took for me to get here today.
My Ebook will pay for itself over
and over for years to come!
Just think...
By picking the best
location based on the criteria I teach to you, your investment in my
business plan will have paid for itself 50 times over in the first
year alone!
If you have the right location, you will easily triple or
quadruple your business rather than being in a poor location
making pennies.
So, what are
you waiting for?
Just know that I am one person and
when I hit my quota of students needing personal coaching, I may take this
site down at any time, so don't delay! And then again, the price could
go up.
So what ARE you waiting for? You deserve to live your dreams and desires.
If you have the commitment, passion and drive to work hard, be an entrepreneur
and have fun at a career, then do yourself a favor: Buy Tony's Coffee
Shop Business Plan. You will not be sorry!
So now you have
a couple of choices.
1. You can buy my honest, straight forward and complete plan to help
you gain your dream to start a coffee shop, or...
2. You can NOT buy it and keep kicking
yourself wondering why you are not any further ahead than you were last year! Harsh
but true, right?
Even if you do not have much money to kick in to open
your dream, I want you to still consider getting my Business Plan
Package. My theory is this: if you have a desire and passion for
working for yourself and fulfilling your dreams in the coffee business,
you will figure out a way to raise all of your capital. My package
gives you ideas to consider as well as a firm foundation to build your dream
upon.
ORDER
NOW to save $150.00
OFF the regular price of $197.00 and let me help you achieve your coffee shop
dreams!
Order Now -
Instant Download!
This version is available
for all customers, both in the U.S. and
Internationally.
Yes Tony! I want "Tony's Coffee Shop Business Plan
Package"instantly downloaded to my computer in .pdf e-book
and zip file
format and .xls Excel spreadsheet so I
can learn how to plan to open a coffee shop!
I understand I'll
also receive over $1600.00 worth of special bonuses including
email and phone consultation, just for ordering on this
site.
I authorize ClickBank.com and Tony
DiCorpo to charge my credit card (or bank account for online check
payment) for a one-time payment in the amount of
$197.00*
$47.00.
ClickBank sells our products - they are a trusted online
retailer specializing in digitally delivered products.
Click the
button below to purchase now:
Thank you for reading, and for your interest in
my plan.
I wish you the
success you so richly deserve, and every success in this wonderful
business of specialty coffee.
Regards,
Tony
Tony
DiCorpo Founder, Tony's Gourmet Coffee Author, Tony's
Coffee Shop Business Plan
P.S. -
Remember, by ordering now you'll also get your $1600.00 worth of Special Bonuses including
30 days FREE
Unlimited Email Consultation, and 1hrs of Unlimited Phone Consultation
(all free consult must be used within 30 days of purchase)
and 50% off of future phone consultation for 3 additional months
when your first 30 days are finished!
P.S.S. - I may end this offer at any time, and you can't afford to go
without a solid business plan for starting a coffee shop... Get it
TODAY!
Tad & Associates Coffee Consulting
Group, Cleveland, Ohio | info AT tonydicorpo.com